Chapter 45 gossip travel

one One night in Geneva, we finished dinner in a wooden restaurant and were about to get up and go back to the hotel, but found that it was already raining heavily outside, so we had to sit down again.The owner of the restaurant knew that the rain would not pass for a while, so he asked the waiter to bring out a huge trombone, a national musical instrument, and let us take turns to play it.The cavity of this kind of trombone is several meters long, narrow and curved. We were so blushed and thick necked that we couldn’t make a sound. Later, we gradually mastered a little trick, and then we made a little whining sound. The turbid sense of remoteness makes people tremble.

I sat in a corner of the outside room with two journalists who had recently come to investigate with us and chatted. They thought this was an opportunity for an interview, so they turned on the pocket recorder and started asking questions. They asked: So far, what aspects of Europe do you think are most worthy of China's learning? I said that China has shed a lot of lessons in the process of modernization. At first glance, it seems to be lessons in science and technology, but in fact it is more important in the lessons of humanities and social sciences.It’s a long story, but there are two things that give us the deepest intuitive feeling along the way. One is that in Europe, traditional culture and innovative spirit go hand in hand to achieve the ultimate; the other is that in Europe, individual freedom and mutual respect go hand in hand, forming public morality.In contrast, I really don’t know why we in China always regard these corresponding cultural categories as life and death enemies, and the result is a loss for both sides.This injury has hurt almost all cultural people, making them all full of a heavy sense of failure and tragedy.

We found many reasons for this, and then felt together: It will be a long-term thing to catch up with Europe in these aspects, and we should not be anxious. So, what are some things that can be quickly emulated?Can you name one?they asked. travel.I replied that I not only go out to travel by myself, but also welcome others to travel in my own region.The fluid attention in full view is the best school, enough to reorganize mountains and rivers and rebuild personality. My statement surprised them a little.travel?They repeated in confusion. So we discussed this issue. In recent years, some developed countries in Europe have discovered to their surprise that their stable income with the lowest cost and fastest appreciation is not those world-renowned aircraft, automobiles, fashion, wine manufacturing, ocean shipping, and mineral mining industries. It is tourism; at the same time, some of the poorest countries are dying, and tourism is also supporting the national economy.This is true at both extremes of wealth and poverty, and of course it is similar for countries in the middle.In Europe, although the population density is not high, tourists are everywhere.Even the most important aspect of the old people's life arrangements after retirement is travel, while the old people outside of Europe regard Europe as their main goal.

It turns out that in China, there are already a lot of foreigners coming, but that is compared with the past.After a systematic investigation abroad, I realized that China is far from becoming a popular destination for international tourism.However, almost all tourism practitioners know that China is the place that tourists from all over the world yearn for the most, and therefore has the most tourism potential.The relevant research department of the United Nations has also issued such forecast conclusions, saying that China will surely become the world's largest tourist destination country, and the number of Chinese people traveling abroad will also be very considerable.

So, where are the current obstacles in China? The first is the conceptual barrier.Although the ancient Chinese put forward the life principle of reading thousands of books and traveling thousands of miles, it is only suitable for scholars in peaceful and prosperous times.In ancient China, there were not many peaceful and prosperous times, and the number of scholars was very small. There were even fewer scholars who were willing to get rid of the temptation of imperial examinations and trek the wilderness.Therefore, what really dominates the minds of most Chinese people is still the closed concept of resettlement and relocation.The ideal lineage of Chinese culture is what Lao Tzu said is the state of living in peace, enjoying the customs, neighbors look at each other, hear the sound of chickens and dogs, and the people do not communicate with each other until old age and death.This kind of realm is vividly described in Tao Yuanming's "Peach Blossom Spring", and it has spread far and wide.As a practical result of these concepts, the ultra-stable social life in China in the past dynasties does not advocate enthusiastic exchanges with the outside world, nor does it advocate leaving home and clan to travel alone.This concept has made many breakthroughs in modern times, but the concept of tourism is still difficult to gain a foothold in. In the minds of many Chinese, traveling in mountains and rivers is a negative proposition after all.In recent years, due to the promotion of domestic consumption by tourism and the slow release of the labor market, a sensible long-holiday system has been implemented. However, this is only an expedient economic strategy and has not yet impacted the overall cultural mentality.

Due to the barriers of concepts, a series of other barriers have followed, making China's tourism industry still in a relatively naive initial stage.For example, creating a virtual theme park in a real scenic spot, and setting up a modern amusement park at a cultural relic site, completely putting the cart before the horse and returning the pearl.Many people regard tourism as a deliberately designated artificial behavior, and do not believe that towns, villages, and beaches in their natural state are good objects to visit. This is in stark contrast to Europe.In Europe, the concept of tourism has been broadened. Even in those non-developed countries, many ordinary families have the ability to receive foreign tourists, and a large number of ordinary roads have road signs, gas stations, cafes and toilets that fully comply with international standards.

Everyone laughed when it came to the toilet.This is indeed the most trivial yet the most important sign that many international travelers feel insecure not because of bandits and thieves, but because of toilets.I have heard many European tourists who have been to China say that the facilities of China's star-rated hotels are higher than those of foreign countries, and the road traffic is also unimpeded. The most deterring factor for foreign tourists is the toilet along the way.They don't understand why in China, where the labor force is very abundant and the management power is relatively effective, this trivial matter has not been done well.

Their problems are also my worries.A few years ago, Japan’s NHK TV broadcasted a group of sinologists and I inspecting the section of the Yangtze River from Chongqing to Yichang. A few days later, the live broadcast ended and I drove from Yichang to Wuhan with a large group of Japanese scholars, artists and TV hosts. The toilet problems encountered along the way almost completely offset the pleasant atmosphere formed by the live broadcast for several days. Chinese people have always been hospitable. Even in poverty, they will try their best to arrange the basic necessities of life of foreign guests, but they can't imagine that their daily life may also be the object of their visit.In the final analysis, this is still a misunderstanding of tourism.When they finally understand that there will be free footsteps of guests anywhere in a large tourist country, then their way of hospitality becomes the way of treating themselves, because the only way is to change the overall ecology.

This is why we have high hopes for China's tourism industry.Even if it is only for the development of tourism, the land of Huaxia will be rectified to make it more presentable. two With Nice as the center, Cannes in the west and Monaco in the east, it is a world-famous blue coast resort. Good scenery and good weather are objective conditions, but they are not enough to become a resort.According to our customary concept, the next condition must be historical sites, if not, we have to piece it together from legends, but whether it is Nice, Cannes or Monaco, there are almost no historical sites.

The earliest starting point of the Blue Coast as a resort was in 1834.A British Lord named Brougham passed by here to Italy, but unfortunately the border was closed due to the cholera epidemic, so he could only stay in Cannes, which was only a fishing village at that time. During his stay, he found the pleasant scenery here and decided to build a villa .His dramatic decision aroused the curiosity of the British upper class, and everyone followed, and they were not disappointed.Later, even Queen Victoria came, which caused a sensation. This area became famous in Europe for a while, and became a place where the upper class competed to buy land and build villas.As a result, public facilities have gradually improved, forming a virtuous circle in terms of overall attractiveness.

It can be seen that as a tourist resort, the foundation is the scenery and climate, and the key is the construction of a modern high-rise resort ecology. Once this high-level resort ecology is constructed, it becomes a second landscape besides the natural scenery.Prior to this, people had been helpless for a long time with an annoying reverse logic: the lack of convenience in the scenic spots, and the lack of natural landscape in the convenience of life.The high-rise resort ecology of mountains and seas has changed this reverse logic, creating a joyful and happy life between man and nature.Therefore, this state of life also has ornamental value.Travelers who visit the Blue Coast today always look at both sides. One side is the vast Mediterranean Sea and the other side is the colorful villas. It can be said that they are enjoying a kind of humanized nature. Standing on the Côte d'Azur, we will also have a more optimistic view of the status of historical sites in tourism. Hegel repeatedly emphasized in "Aesthetics" that not all historical events can become artistic subjects, and even historians will not study history in the theater, let alone ordinary audiences.By the same token, most tourists will not regard tourism as an archaeological act.The Chinese cultural circle has always placed more emphasis on bitterness than pleasure, so it also pays attention to the cultural and academic aspects of natural scenery, and disdains to decompose their aesthetic enjoyment function, which is a great pity.Great rivers and mountains are too tiring for them to carry history forever, and they should be made easier and more simple. In my opinion, to judge whether a historical site has universal tourism value, in addition to examining its historical importance and uniqueness, it also depends on three additional conditions: 1. Whether it has an exciting appearance; 2. First, whether there are brilliant and famous poems and prose descriptions; third, whether it can arouse specific and legendary ecological associations. The first is about the starting point and end point of tourism aesthetics, and its importance is self-evident; the second is to find cultural handrails and seek refuge in aesthetic paradigms, which is also necessary for ordinary people; the third is the most complicated and needs a few words of explanation. Ecological association is actually a kind of empathy, but it must be specific and have physical evidence.Ancient battlefields can also arouse people's associations, but most of them are not specific, lacking physical evidence, and tend to flow into conceptual fiction. Therefore, except for special cases, few tourists patronize.But an ancient castle or a prison may be different. There are terrains to examine, stairs to climb, old windows to look at, and records to look up. reverie. Ordinary archaeological excavation sites and complex so-called former residences of celebrities mostly lack attractive appearance and special ecological associations. Therefore, except for specific cultural tourists, we cannot place too much hope on their general tourism value. three Lausanne is not big, but there are two important units.Everyone knows the first one, the headquarters of the International Olympic Committee; not many people know the second one, that is the world's first hotel management school.I am very interested in this school because it quietly supports a huge industry in the modern world, and its significance may not be less than that of the Olympic movement.It encourages and organizes hundreds of millions of people who are not athletes to walk, climb mountains, swim, and ski outside the arena, and the momentum is very strong. It will surely become a popular behavior in the new century, and it will directly point to the overall health of mankind. Switzerland has become the main promoter of world tourism. I think there are several reasons for it: First, it is poor in resources and adjacent to powerful countries. Apart from mercenaries, what it can provide for powerful neighbors is the victory of mountains and rivers.When it was decided not to export mercenaries, only mountains and rivers were left; second, the early neutrality made this place appear safe and quiet, which could provide relaxation and rest for others in the exhaustion of war; Visiting and disseminating, turning the readers who admire them into tourists It is obvious that one more technical condition needs to be added, and this condition appeared very soon, that is, a group of strictly trained hotel management personnel.The alma mater of these managers is the Lausanne Hotel Management School. It has been in operation for more than a hundred years, and it has been the only one in the world for decades. In the 1930s, there were more than 70 schools of the same kind, and now there are more than 3,000 schools, but it is recognized as the best.I saw a sentence said by the president of Hilton Hotel System: In today's field, owning Lausanne means owning capital. The school is not big, and strictly speaking, not beautiful.Many professional and boring schools in the world already have hillsides, rivers, and even lakes. In comparison, this world-class tourism school is too simple.But it’s right to think about it carefully, just because it is going to gallop across the world, of course there is no need to store some small mountains and rivers in the yard, just like, there is no need to open a wax museum in the historian’s study. The aim of this school is to provide the traveler with the most agreeable abode, and that is to say, the pleasant beauty for those who are looking for astonishing beauty.Astonishing beauty is the creation of heaven and earth, and human power is helpless, while pleasant beauty must be carefully cared for by people.To make this kind of management successful and effective, it is necessary to formulate a series of standards that can make people of all colors generally happy, and to train practitioners. This is the mission of Lausanne. Once you enter the training, you will understand that although the confrontation between beauty and ugliness is theoretically fortified, the boundary between them is trembling and swaying like a gossamer.The great beauty and the big ugliness originate from the little beauty and clown, but it is very difficult to distinguish the little beauty and clown. It needs a discerning eye to guide and a procedure to regulate. If there is no such training, people will encounter a lot of discomfort and ugliness in the process of travel, so how many people will devote themselves to the process of travel besides adventurers and poets? There are many beauties in the world that are inaccessible to people. One of the reasons is the lack of a safe and comfortable care system and the lack of a pleasant travel route. However, it became clear in Lausanne that it was possible to change that.As long as you work hard, any place in the world can bring joy to any group of people. Therefore, a professional training is connected with a lofty humanistic ideal. I think it is very appropriate to sort out the humanistic ideals developed by tourism in Lausanne. I sat on the grassy slopes of this school for a long time and lost my mind to let people get closer to nature and make individuals more happy in the vast world. Let more young people explore the world for a week before encountering ups and downs in life, let more old people bid farewell to the world with a boundless parade, and let different cultural groups walk in the footsteps Blending, let the resentment of history be reconciled between mutual visits, let strange smiling faces appear at our intersections every day, let our eyes get the opportunity of empirical geography and history lessons, let the beautiful scenery of the deep mountains no longer be alone and late, let the study and Xuansi be with each other Corresponding to the broken monument in the grass Well, tourism, which we have always looked down upon, can really be called magnificent.