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Chapter 14 Question ○ 1 ○

Why are DVDs and CDs the same size, but the DVD case is much larger than the CD case? (Laura Enos) The box for the CD is 14.Eight centimeters wide, one or two.Five centimeters high, the DVD box is 10.Four or five centimeters wide, nineteen.One centimeter high.Why are discs of the same size packaged so differently? A little digging reveals the historical origin of this difference.Before the advent of digital CDs, most music was sold on vinyl records.The packaging of vinyl records is 30.2 cm square cardboard box.The shelf space for vinyl records is just enough for two rows of CD cases (including the space between them). The CD case is half the width of the old vinyl records, freeing retailers from the real cost of replacing storage racks and display trolleys.

The same considerations lurk behind DVD packaging. Before the advent of DVDs, most rental stores stocked videotapes in VHS format in one or three.Five centimeters wide, one nine.In a one centimeter high cardboard box.Videotapes are generally displayed side by side with the labels facing out.In the process of consumers switching to DVD, the DVD packaging box remains the same height, which is convenient for rental stores to display on existing shelves.In addition, DVD boxes are as tall as VHS videocassette boxes, and consumers will be more willing to invest in DVDs because they can store newly purchased DVDs on the same shelf as VHS videotapes.

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