Chapter 29 Question 024

Why in the photo printing shop, the second set of the same roll of photos is free of charge? (Laura Santoval) If you have a roll of film to be developed, many photo shops will give you a second set for free.However, most photos on a roll of film are not worth developing a second time.So why do these stores offer this free service?Why don't you just give half price when you buy the first set? As mentioned above, most film is now self-developed.The clerk only needs to put the negatives into the machine, and the machine does the rest.To make a second photo from one photo, you only need to press a button.No additional labor time is required.The paper and chemicals to reproduce the photos certainly add a little cost, but very little.So the cost of developing a second set from a roll of film increases only slightly.

From the buyer's point of view, even if most of the photos in a roll of film are waste, there are always a few better ones, and one more can be developed and given to family members or friends.Customers who develop only one set of prints must first select the negatives to be developed, and then make a trip to the photo lab.For photos that are processed in this way, the operator of the photoshop must be more cautious, so the shop has to charge a high price to cover its cost. Thus, a photofinishing shop that offers free processing of a second set of prints from the same roll of film provides a valuable service to the customer with minimal incremental cost.

A photoshop that fails to provide this service will surely lose many customers to competitors.