Chapter 33 Question 027

Why do female models earn more than male models? (Fran Adams) Fashion model Heidi.Klum earned $7.5 million in 2005, and several other top female models earned even more, the highest being Gisele.Bundchen, fifteen million dollars.Five female models made it to Forbes magazine's list of the 100 highest-paid celebrities for the year.There is not a single male model on this list.Why do top female models earn so much? To answer this question, we first need to understand what fashion models help the tailors who hire them.Simply put, their job is to make the clothes made by manufacturers look as good as possible to potential buyers.Because most clothes look better on beautiful people, tailors will inevitably choose the best-looking male and female models for their promotional photos.Therefore, regardless of gender, models are always good-looking and highly paid.And since society has its own standards of beauty for men and women, it doesn't make sense to say that female models are paid more because they are better looking than male models.

Female models earn so much because the women's fashion industry is much bigger than men's: women in the United States, for example, spend twice as much a year on clothes as men, and the gap is even more pronounced in other countries.now that.The sums are so substantial that it makes sense for womenswear manufacturers to spend sky-high prices on the models that best capture the beauty of contemporary garments.Well-read fashion magazines like Vogue and Elle have unrivaled influence in women's clothing and cosmetics.Every issue of the magazine features hundreds, if not thousands, of pictures of female models.In such a noisy environment, the model that can most attract readers' attention is naturally worth a thousand dollars.Therefore, it is easy to understand that garment manufacturers are willing to pay more money to models who are slightly better in this field.

The added value of hiring a good-looking male model pales in comparison.Most men can't even name a men's fashion magazine, let alone read it.Clothes dealers can sell more clothes by hiring slightly better-looking male models, but the difference is far from the clothes sold by hiring better-looking female models. Cosmetics will also find female models to advertise, and the benefits of finding a more beautiful model are also inestimable.Since most men don't use makeup at all, the number of male models who can participate in this labor market is small.