Chapter 63 What to see when traveling abroad

If we only look at the large advertisements of booksellers that often appear in newspapers, it seems that Taiwan's publishing industry and cultural market are developing in a very prosperous scene, but the actual situation is not the same.Almost every publishing house lamented that it was difficult to operate, and those that could barely sustain it did not make much money. Sometimes they were cruel enough to publish a large advertisement. Not on advertising expenses.However, if you do not spend some money on advertising, the books will not be sold, which will greatly reduce the interest of bookstores in various places.In this way, some publishing houses are doing the business of drinking poison to quench thirst.They attributed this situation to the low reading atmosphere in society and too few people buying books.

When it comes to reading habits in the society, although government agencies and folk cultural groups have been advocating it in many ways, and have created promotional methods such as book box gift coupons, they still haven't seen much effect.This can't help but make people wonder, how to do it? If it is because everyone has no money to buy books, no one will admit that it is the reason.Taiwan's economy is developing successfully, and the national income has generally increased. There is some money in the wallet. It is not a big deal to spend thousands of dollars on food, drink and entertainment, but there is no interest in spending tens or hundreds of dollars on books.Economic affluence is in vain in the pursuit of material enjoyment, but cannot improve the quality of spiritual life at the same time.No wonder it is ridiculed by outsiders as economic progress and cultural barrenness!

Since the opening of tourist passports, the general public has the money to travel abroad, especially Japan, where the number of tourists is the largest. But when they arrive in Japan, they only pay attention to purchasing foreign goods and bringing them back to show off. The Japanese have a good reading atmosphere. And the quietness and politeness shown by the Japanese in public places are still not imitated by our tourists. It really loses the meaning of going abroad to gain knowledge and knowledge, and it is a waste of foreign exchange. The general public in Japan, whether they take the subway or the ground train, not only can maintain a quiet atmosphere, but most of them read books and newspapers in their hands. Reading more books in time can not only increase the knowledge literacy, but also can be used as a pastime to adjust the body and mind.This reading atmosphere can be seen everywhere, but it cannot infect our tourists in Japan. Apart from bringing back Japanese goods, it cannot bring back the reading atmosphere of the Japanese society.

Since the general public in our society does not like to read books, of course, our cultural publishing business will be in name only.Many publishing institutions are forced to focus on young students as the target of publishing.As a result, there are mostly books and periodicals of this level in the market, especially the extracurricular reference books for students are flooding the bookshops and flooding everywhere.And many publishers rely on this to survive, and it is really miserable! Taiwan has rapidly jumped from an agricultural economy to an industrial economy in the past one or two decades. During this social transformation period, spiritual and cultural qualities are out of touch, and people's temperament is not commensurate with wealth. The appearance is coming.This is the perception of Chinese people when they go abroad, or foreigners come here to travel. How can it be blamed for not being ridiculed as a nouveau riche?

If the reading atmosphere is weak and people's hearts are corrupted by material desires, they will not be able to withstand the temptation of some extravagant and flashy life; they will not be able to withstand these temptations, and they will also lack modern social ethics and cultural literacy. How can social crime cases not increase accordingly.Therefore, in order to put an end to social crimes and maintain social peace, among various measures, it is necessary to make special efforts to promote the reading atmosphere of the general public, in order to gain some benefits in terms of psychological construction.