Chapter 34 Hemingway and Life Insurance

To persuade others to accept our opinions is the same as persuading others to buy insurance. The most taboo is to treat him as a fool. In the movie "The Man From East Liverpool", there is an outstanding life insurance salesman who can sell $100 million in life insurance a year and never fails.His secret is not to mention the word death to his customers. This insurance master once sold to a wealthy customer.He never mentioned the disappointing topic that the other party will die one day. On the contrary, he chatted with the rich man like an old friend. The rich man likes to read novels, so he talked about the famous American novelist Hemingway with great interest. story.Hemingway was a bloody man with a colorful life and a lot of property (in this interesting topic, customers found that his property was just about the same as Hemingway).No one dies in life since ancient times. Of course Hemingway died later, but unfortunately, Hemingway forgot to buy life insurance for his family.So the insurance salesman began to talk like a tongue, explaining how different Hemingway's family would be now if he had been good at managing money and had taken out life insurance.

Hemingway's story indirectly touched on the rich man's personal problems, so he happily bought insurance.When selling life insurance, when facing unfamiliar customers, it is most taboo to preach. If you don’t speak a few words, you will cover the other party in the shadow of death. This will inevitably lead to the other party’s unpleasant resistance.This clever life insurance salesman does not speak out in person, nor directly provokes the other party's consciousness, but conveys potential messages in a metaphorical way. This is quite effective. It not only reduces the resistance of the other party, but also shows that the other party values ​​the other party and fully believes that the other party can understand the meaning of the symbols used by oneself, rather than being a fool who needs to speak clearly to understand.

This is the case when persuading others to buy life insurance, so why not persuade others to accept our opinions?Many people unknowingly think of each other as a fool, which offends each other's subconscious.