Chapter 25 4. Solve the problem with the reverse method

As the name suggests, the reverse method is a method that goes against common sense and explores and solves problems from the negative side.Many times, thinking about a problem from only one angle may lead to a dead end, because the fact may be completely opposite; sometimes, the problem is so difficult that it cannot be solved from the front.At this time, if you explore the possibility of reverse, there will be unexpected results. Let's take a look at a story that happened in the early days of Lenovo Group's business.At that time, a department head sold 60 computers to a customer. If successful, it would be a big deal.However, he tried his best, but the other party just didn't agree.Therefore, the person in charge asked the general manager Liu Chuanzhi to go out in person and go with him to capture this client.

As soon as he met the customer, the person in charge began to introduce the advantages of the company and products, hoping to convince the other party with these.Five minutes passed, and the customer had an impatient expression on his face, and Liu Chuanzhi's expression became more and more ugly.In the end, Liu Chuanzhi simply interrupted him: Don't talk about it, let me introduce it!Liu Chuanzhi adopted a completely different way of introduction. He admitted very modestly that Lenovo is a new company and there are still many shortcomings.However, just because it is a new company, we should pay more attention to customer service and regard customers as God wholeheartedly

A miracle happened!Liu Chuanzhi's low profile was actually recognized by the other party.As soon as he finished the introduction, the other party said: Very good, based on your attitude, I decided to want this batch of products! Desperate publicity failed to achieve results, and a low-profile and sincere attitude was adopted, but it succeeded.What does this mean?In addition to explaining the importance of honesty, it also explains: If you solve the problem, if you start from the opposite side, it will be easier to succeed! To master the reverse method, you should pay attention to the following aspects:

(1) Reverse solution, bright and bright This is one of the most attractive aspects of reverse thinking. Li Yu, the empress of the Southern Tang Dynasty, sent the erudite and eloquent Xu Xuan as an envoy to the Great Song Dynasty to pay tribute.According to the usual practice, the Song Dynasty sent an official and envoy to the court.But all the ministers in the DPRK and China thought that their eloquence was not as good as Xu Xuan's, and no one dared to go.After Song Taizu learned about it, he made a decision that was beyond everyone's expectations: he ordered someone to write down the names of ten illiterate guards and sent them to the palace. Taizu circled a random name with a pen and said: This person can do it.

The ministers present were very surprised, but no one dared to raise any objections, so they had to let the guard who didn't understand what was going on go. As soon as Xu Xuan saw the guard, he started talking endlessly, but the guard couldn't talk to him at all, so he had to nod repeatedly.Seeing the person coming, Xu Xuan only nodded his head, unable to guess how capable he was, so he had to bite the bullet and continue talking.For several days in a row, the guard still didn't speak, and Xu Xuan was tired of talking, so he stopped talking. This is the story of the famous Song Taizu in history who solved problems with ignorance and wisdom.

(2) Turning waste into wealth, reverse use Reverse thinking is a very constructive kind of thinking.Many facts have proved that there are some opportunities that appear not from the front, but from the back.Therefore, even if there is a situation that is completely opposite to what you originally imagined, don’t be busy negating and giving up, but think about it: Is there any value in reverse creation? Gedyo is an ordinary employee of a company in Canada.One day, he accidentally knocked over a bottle in the office, and the liquid in the bottle spilled on an important document waiting to be copied. Gedyo thought it was over, and the contaminated text on the document could no longer be read clearly up!However, when he picked up the document, he found that the part contaminated by the liquid was still clearly written.But when he took it to make copies, another unexpected situation appeared: the contaminated parts of the copied documents turned into black spots.The files are waiting to be used, how can these dark spots be eliminated?

At this time, he thought about it in reverse: since the copier, people often worry about how to prevent documents from being stolen.If the liquid makes it impossible to copy documents, wouldn't that be the solution? So, based on this liquid, he developed a special anti-photocopying paper.This kind of paper can write and print, but it cannot be copied.For this reason, he started a Canadian non-copy international company, specializing in the production of this photocopying paper, and the supply was in short supply. Change the direction of thinking, the effect is completely different! (3) Pros and cons

This is mainly used in the context of creating inventions.Its main theoretical basis is: many things are reciprocal causation.This is actually a method of negative verification of mutual causation. After the discovery of the electromagnet, it aroused the strong interest of the self-taught British youth Faraday.Through repeated experiments, he thought: Since magnets can be produced by electrification, can electromagnets produce electricity in turn? He began trial and error, and after a few years he inserted a round magnet into a long tube with coils of copper wire, creating an electric current.Based on his discoveries, Faraday built the world's first generator.