Chapter 10 Make a fortune and improve your image

After making a fortune, Du Yuesheng began to improve his image. First of all, he found that he had a lot of entertainment, and in order to maintain a good image in the entertainment occasions, he needed a wife who was good at entertainment and generous and decent.His first wife, Shen Yueying, was addicted to opium all day long, and she became ashen-faced and skinny. What about the other concubines recovered from the brothel?It's hard to be elegant.So he found a stage star, the famous actress Yao Yulan of the Golden Theater, as the fourth concubine to go out with him to socialize. Since Du Yuesheng has been in contact with the upper class a lot, he understands why the hooligans in Shanghai can't make it into the elegant hall.People in the upper class in Shanghai all wear long gowns and mandarin jackets, suits and leather shoes, and they walk with a confident and charming look.

And what about Huang Jinrong and others?I always wear short dresses with rolled sleeves, arm tattoos, and large gold rings with diamonds, which is always a bit tacky. Du Yuesheng understands that if he wants to climb up, he must improve his appearance. In terms of speaking, he must be gentle and refined, not polite, neither humble nor overbearing. In terms of clothing, even in hot weather, he must wear Long gown, when attending a banquet and meeting people, you must wear a mandarin jacket.Not only did he do it himself, but he also asked his disciples to do it. He often said: If you have enough food and clothing, you should be more polite.You can no longer let people feel disgusted and scared when they look at it.

In addition, he practiced calligraphy diligently at home, and practiced his name very well. When idlers saw his signature, they would think that his knowledge was well cultivated. Du Yuesheng is very self-aware. He understands that he has been out of school since he was a child.Among many books, he loves "Water Margin" and "Romance of the Three Kingdoms". The reason why Song Jiang became the leader of the heroes in Liangshanbo was because of generous donations.Although Song Jiang didn't have much money, the other party knew his sincerity and positive attitude of helping others.How to help others?Du Yuesheng understands that helping people is a way of investing in people, and it is a skill that cannot be ignored casually.

From the stories of the Three Kingdoms, he also learned about the tactics of Liu Bei, Cao Cao, and Zhuge Liang. He also had a lot of insights and inspirations about how to employ people and how to fight in personnel matters.He understands better that relying on thugs to conquer the world has limited success. Anyway, if you want to employ people, it is better to use some counselors who are full of knowledge and underappreciated. So, he posted a couplet on the gate: Friends of the world, reading ancient books.It explained that he was recruiting talents widely, so that he could make friends with sages all over the world, so as to make friends with sages, and change his previous image of hooligans and thugs.

To be among the upper class, one must have some industrial backing.Coincidentally at this time, Qian Xinzhi from the Association of the Four Big Financial Banks in Shanghai (Zhongnan, Jincheng, Dalu, and Salt Industry) visited Du Yuesheng and suggested to him to open a bank. Du Yuesheng had this intention, and the two hit it off immediately, so they started to make preparations.After a whole year of planning, Du Yuesheng opened a Zhonghui Bank, which can be regarded as the first bank opened by a Shanghai tycoon.In a blink of an eye, Du Yuesheng became a banker. But Du Yuesheng didn't understand banking business.He and his disciples and grandchildren could only pack cigarettes and gamble, go to the streets to collect bills, and want to do banking business, but there is no other way.For this reason, Du Yuesheng paid a lot of money to hire Fu Pingui, an economic expert, as the general manager to plan on his behalf.In terms of business, it finally worked out.

In September 1931, a major flood occurred in the middle and lower reaches of the Yangtze River.Shanghai Commercial Savings Bank invested in a salt business, but the salt ship capsized and sank, causing the bank to lose more than two million yuan. When Du Yuesheng received the news, he had an idea and ordered his disciples and grandchildren to deposit the money in the Shanghai Commercial Savings Bank. After the bank released the deposit, Du Yuesheng spread rumors, saying that the bank was in a deficit of tens of millions, and the bosses were cutting flesh to make up for the sores. . After the news came out, there was an immediate wave of bank runs.Du Yuesheng's subordinates even spread rumors and made troubles, which aroused public commotion.At first, Chairman Chen Guangfu was convinced that he was strong and disapproved.However, the depositors kept withdrawing money, and in just three days, half of the funds in the entire bank had been withdrawn. At the same time, the phenomenon of liquidation was getting worse and worse, and it was getting out of hand.Only then did Chen Guangfu become anxious, and asked the Bank of China and the Bank of Communications to borrow two truckloads of cash to deal with the run-off like a flood.

Qian Xinzhi assumed the position of Deputy Minister of Finance in Nanjing. Seeing this, he called Du Yuesheng and advised him to come forward to settle the situation. Early the next morning, Du Yuesheng brought a team of small trucks and explained that he would deposit 3 million yuan in the bank. When he said this, the people in the queue felt relieved and slowly dispersed. Du Yuesheng caught him three times and turned him into nothing, which made the old banker Chen Guangfu both grateful and surprised. Since then, Du Yuesheng's name has become popular in the banking industry, and major banks have also invited Du Yuesheng to join him as a director. It can be regarded as buying a patron saint, which has a protective effect on the bank.

After the banking industry was established, Du Yuesheng stepped into the transportation industry again.At that time there was a steamship company called Dada Steamship Company, which was founded in 1908 by two brothers, Zhang Jian and Zhang Jian. It was supposed to be a promising shipping company, but in 1925 After the death of Zhang Jian in 1999, the business of Dada Shipping Company gradually declined.At the suggestion of a think tank, Du Yuesheng acquired the Dada Shipping Company and assumed the post of chairman himself. Zhang Jian's son, Zhang Xiaoruo, still served as the general manager.

At that time, there was another relatively well-off shipping company named Datong Yanji Shipping Company, and its business was also doing well.In order to compete for business, Du Yuesheng used his brain again, he had a lot of hooligans on his hands, and he just took advantage of them. Therefore, he dispatched his troops to rob the passenger ship of Datong Renji Shipping Company.After several robberies, the passengers found that it was safer to take the Dada boat, so they switched to the shipping company one after another. In the end, the two parties reached an agreement, and Dada Shipping Company finally acquired Datong Shipping, and Du Yuesheng quickly became a giant in Shanghai's shipping industry.

Because of long-term friendship with high-class people, Du Yuesheng has also become a high-class person.To be a high-ranking person, the most important thing is to do some good deeds.When it comes to doing good deeds, Du Yuesheng is also a little sincere. He was born in poverty and is most willing to help others. When encountering natural disasters and man-made disasters, he will definitely contribute money and efforts. The rich people back then could save people with money, but they were most likely to attract thieves to kidnap them after they became famous. However, after Du Yuesheng provided a guarantee in the underworld, those who seek fame and fame can be both famous and exempted from the underworld figures. harassment.For this reason, Du Yuesheng raised far more money than other people.

In addition, he gained international recognition and served as the vice president of the Red Cross Society of China.In a short period of time, Du Yuesheng became a great philanthropist in Shanghai and a real tycoon in the banking and shipping industries.