Chapter 4 2. The best people are the ones who attach the most importance to finding a way

I used to be the vice president of a group in Hong Kong, and I admire our chairman very much.Twenty years ago, he came to Hong Kong with only 30 Hong Kong dollars and a pair of slippers. He started as a street vendor and grew bigger and bigger. Later, he founded two listed companies. When talking about his successful experience, he said: The reason why I can have such a development is because I am willing to find a solution to everything.I know many successful people in the business world, and I found a common rule from them: the best people are often the ones who place the most emphasis on finding a way.They believe that there is a way to solve everything, and there is always a better way.

As the richest man in Chinese, Li Ka-shing's name is a household name.The reason why he can become the richest man is not without rules to follow: from the time of part-time job, he has been a master at finding ways to solve problems. Li Ka-shing's father was a teacher, and he very much hoped that Li Ka-shing could get into a good university.However, the sudden death of his father made this dream shattered: the burden of the family fell entirely on Li Ka-shing, who was only in his teens, and he had to rely on part-time jobs to maintain the survival of the whole family. He first worked as a waiter in a teahouse, and later applied to a company as a salesman.To be a salesman, you must first be able to run. This is not a problem for him. He used to have a good pair of feet after running before and after running in teahouses all day long. But the most important thing is how to sell the product in every possible way.

Once, when Li Ka-shing went to sell a plastic sprinkler, he went to several shops but no one cared about it.The whole morning has passed, and there is no gain at all. If there is still no progress in the afternoon, I will not be able to explain to the boss when I go back. Although the sales were not going well, he kept on cheering himself up, and walked into another office building in high spirits.He saw that there was a lot of dust on the corridor, so he suddenly had an idea. Instead of selling products directly, he went to the bathroom, filled some water in the sprinkler, and sprinkled the water in the corridor.It's amazing, after he sprinkled it like this, the originally dirty corridor became clean all of a sudden.As a result, it immediately aroused the interest of the person in charge of the office building. In one afternoon, he sold more than ten sprinklers.

Why did Li Jiacheng's promotion succeed this time?The reason is that you have mastered a marketing trick: to make customers tempted, you must master the law of how they are affected: listening to what others say is worse than seeing how good it is; seeing how good it is is worse than using it.How can you always talk about your own products as good as demonstrating them yourself and letting everyone see the effect after use? In the whole process of being a salesman, Li Ka-shing paid attention to analysis and summary.After working as a salesman for a period of time, the boss of the company discovered that Li Ka-shing traveled to more places than other salesmen and made the most deals.

How did he do it? It turned out that he divided Hong Kong into several parts, analyzed the personnel structure of each part, and learned which part had the most potential customers, so he ran and focused on attacks. In this way, he naturally gained more than others. Throughout the history of Li Ka-shing's struggle, it is actually a history of constantly using methods to change destiny. Li Zhengdao, a Chinese-American Nobel laureate in physics, once heard a speech by a colleague by chance, and knew that nonlinear equations have a solution called a soliton.He found all the information about solitons, carefully analyzed them for a week, and specifically picked out the weaknesses of others.As a result, he found that all the literature was on the study of solitons in one-dimensional space.In physics, it is three-dimensional space in a broad sense.So he attacked around this point, and in just a few months, he found a new soliton theory to deal with subatomic problems in three-dimensional space, and achieved many results.

Afterwards, he said happily: In this field, I never knew anything, and I rushed ahead of others all at once.And draw a conclusion from this: Do you want to catch up with and surpass others in the process of scientific research?You must find out what others do not understand in their work.With this in mind, if you drill down, you will definitely have a breakthrough and be able to surpass others. The same is true for reading.We often hear a saying: Genius comes from hard work.Yes, genius comes from diligence, but it is not the same as diligence.Diligence is only the basic skill of an excellent student.To really learn well, you have to master the method. Learning more is not as good as learning skillfully.Years ago, there was a boom in oil exploration in the United States.There was an ambitious young man who also came to the oil production area.But at the beginning, he only found a simple and boring job, and he felt very unbalanced: I am so creative, how can I only do such a job?So I went to the supervisor and asked to change jobs.

Unexpectedly, after listening to his words, the supervisor only replied coldly: You can either work hard or find another way out. At that moment, he blushed, and really wanted to resign immediately, but considering that he couldn't find a better job for a while, he had to swallow his anger and return to his original job. After he came back, he suddenly had a feeling: Am I not creative?So why can't you just do it in this ordinary post? Therefore, he conducted a detailed study on his job, and found that one of the procedures took 39 drops of oil each time, but in fact only 38 drops were enough.After repeated experiments, he invented a machine that can be used with only 38 drops of oil, and recommended this invention to the company.Don't underestimate this drop of oil, it saves the company thousands of costs!

Do you know who this young man is?He is Rockefeller, the most famous oil magnate in the United States. The inspiration of this story is: Everyone can be a creator!Opportunities to create are everywhere! Difficulties from the outside world, unsatisfactory conditions, pressure and challenges one after another can never frighten the ambition and creativity of an outstanding person. There is another classic story about Rockefeller. After the Second World War, the newly established United Nations was worried because there was no suitable office space.At this time, Rockefeller generously donated a large piece of land in New York to the United Nations free of charge.Overjoyed, the leaders of the United Nations accepted the gift and expressed their deep gratitude to Rockefeller.

Is this all that Rockefeller got?No.Long before donating to the United Nations, he bought a large piece of land around the donated land.When the office address of the United Nations was selected, the price of the surrounding land immediately soared. After deducting the cost of the donated land, he also made a lot of money! This is the value and beauty of finding a way! Learn to be a person who doesn't make excuses and find ways!Learn to be a person who believes that there are always more methods than problems!Only in this way can you become a truly outstanding person!