Chapter 19 11. The more you want to give up, the more you can't give up

Entrepreneurship is the foundation of success. Without an upward and forward-looking aggressive attitude, any success is out of the question.But to be enterprising requires not only the ability to know and act immediately, but also the perseverance to persevere to the end. What is endurance?To persevere is to persevere, and to endure is to endure, that is, to grit one's teeth and endure when encountering various problems and difficulties in the process of progress, and never give up until the goal is reached.Edison said it well: The losers are often those who give up trying without knowing that they have been exposed to success.

There will always be hurdles in life. At this time, you will feel twice as weak and powerless, and you will give up when you think you can't do it. (1) Success is next time A well-known editor in a publishing house is very responsible for his work.Once, she organized and edited a best-selling book. In order to achieve the best distribution effect, she was determined to find someone to design the best cover. She adopted the method of bidding and found many people to design the cover.The covers were brought up one by one, and she rejected them one by one.According to the practice of general publishing houses, there are three to five samples of the cover design of a book, which can be selected.But this time she kept improving and selected more than ten samples.

Her approach, even the most critical colleagues think it is too much: Isn't it just a cover?Why are you so serious? She looked at a total of fifteen samples, all of which were unsatisfactory and unable to make a final choice.At this time, the time for publishing books is getting tighter and tighter, and we can't wait any longer.She said to herself: It seems that I can only give up and choose one of these fifteen. However, at this moment, a voice in her heart told her: Even though there were so many covers, the ones she really needed were still not found.Can not give up!So, she decided to stick to it again!

When the sixteenth cover appeared in front of her, she was overjoyed. Yes, that's it!Sure enough, the cover of this book was like icing on the cake, and it quickly sold well all over the country. Afterwards, she said with emotion: No matter what you do, the most important thing is not to give up easily. The more you want to give up, the less you can give up.When you feel that you can no longer break through, you must force yourself to take a step forward, and success will come next time! So true.At work, the reason why some people are unsuccessful is not that they did not work hard, but that they gave up on the eve of success after encountering difficulties.And the person who succeeds in the end always holds the belief that success will come next time, and continues to work hard, and finally the will will be bright.

(2) Keep the clouds open, keep the fog clear The famous writer Goethe said: To persevere meticulously, to push ourselves hard enough to go on, even the tiniest of us seldom fail to achieve our goal.Because the silent force of persistence grows over time to a point that no one can resist. Generally speaking, perseverance and perseverance are easy.But whether the strength of perseverance is enough, there is only one indicator of the final effect.As the old Chinese saying goes: Digging a well for nine feet, but not reaching the spring, is still an abandoned well.Between the winner and the loser, there is only a thin layer of paper whether there is enough toughness and patience.

In fact, every time you encounter a setback, your confidence will be shaken, which is human nature.But the difference between a great man and a mortal is that when he shakes his confidence, he will persuade himself to build up his confidence again. People who have failed and succeeded have felt overwhelmed more than anyone else.However, even when he felt that he could no longer survive, he gritted his teeth and endured it again. Although the battle became more and more defeated, he still became more and more defeated. Finally, at the last moment, he saw the dawn of victory. Sun Yat-sen called on everyone to overthrow the Manchu Qing Empire, launched several uprisings across the country, and failed repeatedly. In the end, others ridiculed him as Sun Dapao.But he still called on comrades to persevere.Finally, the first cannon shot in Wuchang City finally ended the rule of the Qing Dynasty.

The power to persevere to the end is reflected in all aspects.In many cases, persistence is the root of final success: Harvey was not the first to propose the theory of blood circulation, Darwin was not the first to propose the theory of evolution, Columbus was not the first to reach America, and Rockefeller was not the first to develop oil. But they are the ones who can develop the most and persist to the end, so only they have achieved special success. (3) Break through, there is a sky outside People, like bamboo, tend to grow segment by segment: every time you pass a hurdle, you are full of trembling and tension, and you will deeply feel the pain of losing your protection, which is similar to the pain of a mother in childbirth. Concentrate your strength on one point; passing through means that you have reached a higher level, and failing to pass through means that you have failed in your growth.

Therefore, the critical moment of life is often when the tension and pain of life come together, and you will inevitably feel more uncomfortable than usual.But that's a good thing rather than a bad thing.If you lack the trembling and struggling sense of life, it means that you have not touched the key point of growth, and it is difficult to achieve something in the end.So, you have the courage to take on that constructive pain. In 1948, Oxford University held a lecture on the secret of success and invited Churchill to give a speech.At that time, he had just led the British to victory in the Anti-Fascist War.He took office at the most desperate time for British people.Having won such a victory, his reputation at this time is at its peak.

The news media started to hype as early as three months ago, and everyone was looking forward to him.The day finally came, and the venue was crowded with people.Everyone is ready to listen to the great man's secret of success. Unexpectedly, Churchill's speech was only a few short sentences: There are three secrets to my success: first, never give up; second, never, never give up; third, never, never, never give up!My speech is over. After speaking, he walked off the podium.There was no sound at the venue.A minute later, thunderous applause broke out in the venue What a shocking summary this is!

Don't complain that the sown seeds don't germinate, as long as you take good care of them, there will always be a day of harvest.The time when you want to give up the most is precisely the time when you can't give up!