Chapter 20 12. Think through the problem

A little bit of thinking makes it easy for people to magnify the difficulty of solving problems infinitely, and finally surrender to the problem: a person who is good at solving problems is like a master chess player: only after seeing through the three steps can he make a move, and he will never be like a novice , ignorantly put the chess pieces down, so that with one careless move, the whole game is lost. The Liu brothers, founders of the famous Hope Group in China, started their business with only 1,000 yuan. Within a few years, they made their first money by raising quail.Just as they were preparing to further expand the scale of quail farming, many farmers around them began to raise quail because of their influence, resulting in a surplus of products and a sharp drop in prices.Many people lost their money and closed their farms or changed careers.

At this time, the company's decision-makers also began to waver, and some people proposed to accept it as soon as it was good, and change careers as soon as possible.However, the Liu brothers insisted on doing it.They believe that as long as the scale is enlarged, they will not lose money.Therefore, not only did they not change careers, but they also increased investment to expand their scale.In just one year, the largest quail breeding base in China was built in Gujia Village, Xinjin County, Sichuan Province, and quickly earned their first 10 million yuan. What good wisdom can we learn from the stories of the Liu brothers?

One of the most important points is that when thinking about a problem, one must think to the end and think through it thoroughly.Only when you think about it thoroughly, you will find that the so-called crisis is just a manifestation of a certain problem, which can not only be overcome, but also turned into a bigger opportunity. (1) Find out what the problem is If the problem is not identified, all means will be pointless. Years ago, the stones in front of the Jefferson Memorial in Washington, D.C., corroded so badly that it caused headaches for maintenance staff and complaints from tourists.According to the general idea, the easiest way is to replace the stone.But that costs a fortune.

At this time, some managers began to think constantly: Why do stones corrode?The reason is that the maintainers clean the stones too often. Why do stones need to be cleaned so frequently?It's because the pigeons that frequent the memorial leave too much droppings. So why are there so many pigeons here?Because there are plenty of spiders for them to feed on. Why are there so many spiders here?Because spiders are attracted by a large number of moths. So why are there so many moths here?The large swarms of moths were attracted by the lights of the Memorial Hall at dusk. Through this continuous questioning, the real reason was found.Afterwards, managers took the approach of delaying the turn on of the lights.In this way, if there is no light, there will be no moths; without moths, there will be no spiders; without spiders, there will be no pigeons; without pigeons, there will be no dung.

A small measure not only solves the problem, but also saves a lot of expenses. (2) Imperfection is not a reason for negation, but a reason for how to perfect it One of the weaknesses of human thinking is that it is easy to confuse staged problems with essential problems.Because you see that something is not perfect, you deny it completely, and the result is to pour dirty water on your child. In fact, as long as you see that a certain problem is just a problem that can be improved, you will not easily give up valuable things. In 1837, Morse manufactured the world's first transmitter, which could work within five hundred meters.When he went looking for entrepreneurs to invest, he was ridiculed a lot. Some people ridiculed him and said: Wires can also transmit messages, and the air can also be turned into bread and eaten.

When he conducted an operation test, someone finally expressed his interest, but after knowing it, he said to him: I know, this is a kind of toy, unfortunately it is a boring toy. Some people realized that the telegraph machine was very valuable, but when they learned that the message could only be sent for 500 meters, they immediately gave up the idea of ​​investing: 500 meters, there is no need to send a telegram! The telegraph can only send 500 meters, which was a deadlock invented by Morse for a period of time.But, after all, it's just a matter of perfecting.Later, Morse finally solved the problem that the current gradually weakened during the propagation process by improving the sending and receiving devices and adding a relay that could act as a relay on the propagation line.In the end, he won the support of the U.S. Congress, making his grand ideals fully realized.

The same problem was encountered when the musket was first invented. Therefore, as far as the creative enterprise is concerned, imperfection should not be a reason for being denied, but only a reason for further improvement. (3) Only when you think it through, can you go to the next level Pioneering spirit is one of the most precious human spirits.So, what is pioneering spirit? The so-called pioneering means not only developing but also advancing.Moreover, the will and ability to expand are sometimes more important than pioneering.We call this ability of continuous improvement as extension force.This is an absolutely indispensable ability for thinking, and it is an ability that is exhausted.

Someone once asked Einstein what differentiates him from ordinary people.Einstein replied: If an ordinary person is asked to look for a needle in a haystack, that person will stop after finding a needle; and I will open the entire haystack and collect the possible scattered on the haystack. Find all the needles in it. This expression is a vivid illustration of this expansion. So, what aspects does Tuoli reflect? ◆Deep development and advancement: the exploration of the essence; ◆Breadth expansion and expansion: expanding from existing fields to other fields; ◆Phase development and development: In addition to the start-up, there is also a continuous innovation, which continues to surpass.

In this regard, De Broglie is a typical representative.As we all know, Einstein discovered that light has a wave-particle duality, which is a historic discovery.When de Broglie was studying the properties of matter particles, he was troubled by many problems for a period of time.Finally, he boldly thought: Since the wave-particle duality is suitable for light, is it suitable for all substances?After bold experiments and careful verification, he finally discovered that matter particles also have wave-particle duality.His discovery became one of the most important discoveries in physics in the twentieth century.