Chapter 41 5. V-shaped thinking everyone can be a creator and entrepreneur

Now, I want to tell you one of the most attractive methods: V-shaped thinking, a kind of thinking that best embodies the opportunity to make problems bigger!A mindset where everyone can be a creator and entrepreneur! Many people may shake their heads when they talk about creation and entrepreneurship: Is this possible?Do I have such an opportunity and ability?I want to tell you that if you master this kind of thinking, it is possible to become a successful creator and entrepreneur. I once met a Chinese entrepreneur surnamed Yang who started a business in Canada. His entrepreneurial experience is very interesting. The first money was earned in this way:

More than 20 years ago, he was still in college. One night, when he got up, he accidentally knocked over the thermos bottle, and the guts in it shattered.The next day, he went to the school store to buy a thermos refill, but the salesperson told him that not only the refill was for sale, but he had to buy the whole thermos bottle if he wanted to buy it.He wanted to argue with the salesperson, but was scolded instead. In a fit of anger, he decided to write a letter to the principal.Just when he was contemplating how to write this letter, he suddenly had a flash of inspiration: Since the school store doesn't sell thermos refills, why don't I go into this business?There must be many students in the school who will not be able to match because of broken bottles.This could be a big market!

Immediately doing what he said, he ran to the urban area five kilometers away, wholesaled 20 bottles of refills, and then set up a stall at the entrance of the cafeteria. Unexpectedly, it was sold out soon.Then he bought another eighty, which were soon sold out too.As a result, his motivation increased greatly, he continued to purchase and sell, and hired a few classmates to help him sell to surrounding colleges and universities.After one semester, he actually earned 1,000 yuan. One thousand yuan was a lot of money in the early 1980s. At that time, the monthly consumption of a student was generally only 20 yuan.He became a rich man among the students.Since then, he has embarked on the road of entrepreneurship, and now the company's assets have exceeded one billion yuan.

Mr. Yang's way of thinking is a typical V-shaped way of thinking.This is a kind of creative thinking that deserves special attention, whether it is of great value for scientific inventions, business development, or solving other important problems. V-shaped thinking is a creation based on the transformation and turning of special thinking.Its characteristics can be represented by an English letter V. The letter V is a very expressive expression of the positive connotation of the turning of thinking: the left half represents downward; Up This is a transition from a negative state to an active state.

There are three arrows here: the first arrow from left to right represents the problem; the arrow from the upper left to the lower right represents the extension of the problem and its negative impact on the person complaining, complaining, if dominated by these emotions , must only give up on things. The bottom of the V means that you have stopped complaining and complaining: the arrow on the right means that you not only see the opportunity brought by this problem, but also start to actively create it. The key to turning a problem into an opportunity is as follows: (1) Learn to stop complaining as soon as possible when problems arise;

(2) Attach great importance to new changes, and ask yourself: No matter whether this change is good or bad, are there any new factors in this change that deserve my attention? (3) Ask yourself: Can new factors enable me to break new ground?Does it bring me a whole new opportunity? Interestingly, in English, V is the first letter of the word Victory, and people often use the gesture of V to express victory. V-shaped thinking is a thinking that everyone can be a creator.All kinds of inconveniences in daily life may eventually become a great creation because of this change. When Greenwood went skating for the first time, his ears were cut by the wind because of the cold weather.At the age of fifteen at the time, he couldn't help thinking that it would be great if there was a special kind of earmuffs that could cover his ears.After returning, he asked his mother to sew a pair of cotton earmuffs according to his wishes.In the future, when I go skating with earmuffs, my ears will not be cold.When some friends saw it, they thought it was good, and asked him for it one after another.

Greenwood went back to discuss with his mother, decided to start selling earmuffs, and invited his grandmother to help. After several improvements, the earmuffs became more and more beautiful. The US Patent Office has applied for a patent.Because of this patent, Greenwood quickly became a millionaire. Sometimes, seemingly troublesome and annoying problems may just become your rare opportunities for creativity and entrepreneurship.This is the most common and creative form used by creators and entrepreneurs. Its core is only one sentence. What I sell is what I want most. Howard.Hyde is playful by nature and enjoys all sports, but he is only afraid of skiing.It's not that he doesn't like the sport, but that the long, bulky skateboard really scares him.After one bad skiing experience, he decided he would never go skiing for the rest of his life.

But on the way home, he suddenly had a thought: Actually, I like skiing very much, but due to the problem of skateboarding, I had to give up this very interesting activity. Why can’t I improve my skateboarding?There must be many people like me. If I can invent a lightweight and convenient skateboard, there will be a great market.Therefore, he spent several years improving skateboards, and finally succeeded in one fell swoop. He not only established Hyde Skateboard Company to sell skateboards, but also transferred patents.One of the companies, ANF, bought his patent and gave him another $4.5 million because of its booming business.This success further inspired his desire for further inventions.

He loves tennis, but he always plays badly because the racket is not scientifically used.Later, he changed his mind: Since he feels unscientific, why not innovate? Therefore, he made several updates to the tennis racket. As a result, the effect was excellent and it sold for a long time. "World Tennis" called it the most significant innovation in the history of tennis, and "Sports Illustrated" called it the most successful innovation in the history of tennis. Howard.Hyde's creations, which I sell, are examples of my own way of thinking about what I want most.Let's analyze it:

Howard.Analysis of Hyde's idea of ​​inventing skateboards: (1) Problem: Because the skateboard is so bad, I never dare to ski again; (2) Complaining: Hell, it's really spending money to pay for it! (3) Negative measures: no more skiing, so many fun projects, why must choose skiing? (4) Stop complaining: Maybe there is something worth creating? (5) Opportunity thinking: I think skateboarding is bad and worth improving.As long as it improves, I will skate again.There must be many people like me. If an improved skateboard is launched, there must be a market. (6) Conclusion: I have discovered a big market that others have not realized yet!

(7) Positive measures: do my part, I will create by myself! (8) Effect: I am Howard.Hyde became the leading creator in this area and got the most ideal entrepreneurial opportunity! Through this analysis, we should know why the V-shaped thinking method is a kind of thinking that everyone can become a creator and entrepreneur.Its key lies in: (1) This problem happened to you, and you, more than anyone else, felt the need to improve or create. (2) You can feel most strongly: There must be many similar needs like you, so you can most strongly feel the vastness of the market. (3) Because you are the first to feel that this problem is a new opportunity, you have become a natural leader in this field!By the time others think of chasing you, it's already too late. So, please remember again: what I create is what I need most!What I sell is what I want most!