Chapter 14 fall in love with a mistake

Without sincere service and unrepentant compensation, no matter how much you do, it will be useless! There are many ways to form good karma by pleasing others.Providing warm service is one of them.It is another kind of retreating to advance and emphasizing that losing money is taking advantage.If you can combine the benefits of the above two methods, of course you will create more different coups. Let's take a practical example!Many years ago, when a well-known pizza chain started to provide delivery service, it offered to refund 100 yuan on the spot if it was more than one minute late!punctual guarantee.

As soon as the news spread, consumers had two reactions: One is that the traffic is so chaotic now, is there really a way to deliver it on time? Second, if I am late, I want to see if they will really refund me 100 yuan? As soon as the advertisement was published, there was a lot of discussion, and the delivery service finally started officially under the expectation of everyone.The actual situation is: most people receive the pizza ordered by phone on time.Others who were unlucky (or should I say they were very lucky) did not receive the pizza on time, but did receive a refund of 100 yuan on the spot.

Based on a pizza worth 500 yuan, a refund of 100 yuan is equivalent to a full 20% discount.The news spread like wildfire, and the whole city was boiling almost at the same time. People who love pizza or want to try something new are rushing to try their luck and see if they will be like winning the lottery. Yuan compensation, so rushed to order pizza. Later, the pizza became more and more punctual, and it was rare to hear the news that a customer got a 100 yuan refund because the pizza was late.The on-time delivery service has also built a reputation. If you make a mistake, make up for it immediately, and the other party will be more satisfied

Pizza delivery relies on the most traditional channel manpower; let's look at it from a different perspective and see how the most advanced online ordering can accomplish this arduous task? Mr. Zhan Hongzhi, an expert known for his creativity, mentioned his experience of ordering books from Amazon Bookstore, the world's largest online bookstore.He ordered a few books, and the other party delivered the hot books in time according to the air freight method specified by Mr. Zhan.When Mr. Zhan opened the package and checked the details, he found that the delivery note was correct, but one book was missing.

He immediately notified the Amazon bookstore by email, and the other party immediately delivered the book that was missing in the last air parcel to Mr. Zhan by air express.Although this action is nothing more than a little effort, it has extraordinary significance for business operations.The Amazon bookstore has brought the spirit of customer first to the extreme. There was no questioning or bargaining in the process. It had absolute trust in customers and expressed apology with the most practical actions. After being moved, Mr. Zhan spoke highly of Amazon Bookstore's service, and published this experience in an article.The person in charge of the Amazon bookstore, if he knows that Mr. Zhan Hongzhi, a creative person well-known throughout Taiwan, would feel very honored and worthy of giving back to the services they provide in this way.After all, this is much more effective than spending millions of dollars to invite celebrities to do testimonial advertisements.

Sincere, no excuses; the other party will be truly moved Although the industries in the above two examples are at the two extremes of traditional and digital, they both embody the abstract services thoughtfully, and they highlight the similarities but also the same results, deliberately allowing consumers to take advantage of a small advantage to highlight their uniqueness. Serve. Although, some of my peers and friends who are doing marketing work often speculate with the heart of a villain and the hinterland of a gentleman, that these actions are basically one of the strategies during the listing promotion period, and it is obviously a conspiracy.Using the word-of-mouth effect of social elites, we successfully concretized abstract services.However, whether it is a deliberate commercial behavior or to make up for the unintentional mistakes of the staff, I still want to believe that there is indeed something worth learning from.At the very least, it makes the quality visible while pleasing consumers and giving them more confidence in the quality of their service.

After making a mistake, sincerely repent, it is still a lovely mistake. But there are exceptions, the jokes I heard: Some cheating husbands confess to their wives by buying a mink coat when they are caught.Later, the mink coats in my wife's closet became more and more It can be seen that there is no sincere service, no compensation without repentance, no matter how much you do, it will not help! Black slave educator Washington once said: The greatest joy in life is to make others feel valued at any time, and be happy because of it!That's how it should be, not to mention when you make a mistake.

Therefore, when we return to our real life or workplace, we should also be able to refer to this concept and use some thoughtful ideas to concretely demonstrate the sincerity of service.If you accidentally make a mistake, you can work hard to make up for the mistake and rebuild a relationship of mutual trust. happiness in life, There are many happy corners. happy you, Meet your happiness there. Maybe, It has no pomp, Nor is it a fairyland on earth, Not even Magnificent Paradise But it really is where happiness lies. As long as you are willing to slow down, Let the mind breathe, Be considerate

be nicer to others, You can discover the paradise of the soul.