Chapter 19 Able to play gimmicks but also have tricks

It is indeed very hard to win by strength alone; but it is by no means a long-term solution to rely on being funny without strength.The principle of success in the new century should be that the content of the inside and outside should be very solid, and the packaging should be brilliant enough, so that it can be truly recognized and loved. It is indeed very hard to win by strength alone; but it is by no means a long-term solution to rely on being funny without strength.The principle of success in the new century should be that the content of the inside and outside should be very solid, and the packaging should be brilliant enough, so that it can be truly recognized and loved.

This is an era that pays attention to packaging, so many people put their creative resources into a refreshing external image or gimmick, trying to leave a deep impression on the first contact.They firmly believe that if they don't play some gimmicks and miss the first time, they may not even have the chance to meet for the second time. Of course there is nothing wrong with this idea!But if the performance is too excessive, the gimmick will take the limelight, and the guest will take the main role; or the cart before the horse, and people will find that the content and function are not interesting after the surprise, and the result will still be discarded.

It’s not impossible to be funny and packaged, but before making funny and packaging, you must confirm whether the content is very realistic.In other words, gimmicks are as important as gimmicks, and they cannot be put in reverse.If a person does not have sincerity and only cares about speaking beautifully, he will definitely turn into rhetoric and lose the trust of others. Have strength first, and then consider whether to play tricks! A newcomer in the record industry with good singing skills and plain appearance released his first album as the first wave of publicity, emphasizing the special-made instant noodles, trying to grab a place in the record market where newcomers are coming out in large numbers and a hundred schools of thought are contending.

The experienced record company immediately restored his true colors in the second wave of publicity, and changed to another main attack song with lyrical singing, hoping that fans will gradually remember him as a newcomer, and then fall in love with his songs . These seemingly nonsensical practices, in fact, all have his own professional logic, in order to gain the approval of consumers step by step. But ordinary people see other people's success, often only see the superficial gimmicks, but ignore the content of the gimmicks, thinking that only those who are good at making fun will succeed.So I also followed suit to make troubles to my heart's content, and when I saw the strange things, and the strange things were self-defeating, I sighed that I couldn't give it to me.Haven't figured out what's going on after all?

I know a chef with good skills. After he left the restaurant he served and started his own business, he became very proud and aggressive towards customers. I even witnessed him quarreling with customers in the store. I was very curious and asked him why. He said that he had read newspapers and magazines reporting that the chef of a certain restaurant was very temperamental. He not only made the customers who came to the door wait for more than an hour for a dish, but if the customers complained, the chef with a big shelf would also loudly contradict the customers: Don't order this dish if you can't wait!He thought it was a great way to do business.

Yeah!You see, people don't have to bend down for five buckets of rice.I'm going to be like him.he said proudly. Later, his restaurant closed down within a year.And the restaurant run by the big-shelf chef is still bustling. why?Where is the key? In fact, the reason is very simple. The basic condition for the success of opening a restaurant is that the dishes must be good!The dishes made by the very proud chef are really delicious.Customers would rather be angry than patronize. But having said that, if you are arrogant and self-righteous and scold customers, if you can really attract people, it must be to attract people with a tendency to be abused. These people may become temporary customers or short-term friends, but they will never be able to grow together. life partner.When the novelty wears off, or another nearby restaurant with better dishes and services opens, it will be hard to say who will win under the competition between the two sides.

Exude a unique temperament from the inside out to have a long-lasting charm When I first opened the marketing planning studio, a friend who liked to joke came to me to offer advice and said: To be in this kind of creative industry, you must be funny!When you go to visit a client, if you spit in the client meeting room as soon as you meet, and pull out the chewing gum from your mouth with your hands and wipe it on the wall of the client, you are guaranteed that the client will love you to death and think you are a genius The type of creative director! I laughed out loud and knew I wasn't suitable!

Although, I believe that in the field of marketing planning, especially in the advertising industry, there are indeed such weird people, who are unkempt and unrestrained, but he really often comes up with great ideas, and he does have two brushes. Will tolerate everywhere. Everyone has a different style, and each has its own unique way. Only by exuding a unique temperament from the inside out can it have long-lasting charm.If you do it for the sake of being funny, and just rely on your words not to surprise and keep attracting attention, and when you give him a chance to express yourself, but you can’t show why, then it will end up like fireworks, and it will be like fireworks.

Playing gimmicks is indeed easy to attract the other party's love at first sight.But you have to really have a good idea, so that you won't quickly become a resentful spouse.