Chapter 32 The Sixth and Seventh Techniques: The Magical Effect of Hitting East and West

声东击西, originally a military term, means attacking the east on the surface, but actually attacking the west.When it is used in speaking skills, it refers to attracting the attention of the other party, highlighting the secondary problems, hiding the main problems, and giving the other party the illusion, so as to solve the main problems in the best way at a favorable time and achieve intended purpose. Yamamoto, the manager of Japan's DG Company, negotiated business with an American company.The American company already knew that DG Company was facing the threat of bankruptcy, so it wanted to buy all the products of DG Company at the lowest price. Mr. Yamamoto, the manager of DG Company, is faced with a dilemma: if he does not sell, the company’s funds will not be able to turn around;

At that time, Mr. Yamamoto was very contradictory, but he was a man of words and knew how to defeat his opponent.When the American company made these demands during the negotiation, Mr. Yamamoto said to his entourage nonchalantly: Check to see if the air ticket to South Korea has been purchased. If the ticket has been obtained, we will fly to South Korea tomorrow. There is a big business waiting for us there. Everyone will understand the implication of Yamamotomura's words, which means: he has little interest in the business of this American company, and it doesn't matter whether he does it or not.

Yamakimura estimated that this move was so powerful that the American company was puzzled like King Kong. Because of the urgent need for these products, they finally had to make up their minds to buy them at the original price. DG company has finally achieved its goal. In this story, Yamamoto concealed his original intention of eager to make a deal with the other party, but deliberately led the other party to the illusion that he was not interested in the deal, and finally defeated his opponent and achieved his goal.That's the magic of playing around.